Demond Crump is a U.S. Veteran, serial entrepreneur since 1994. Became a consultant and trainer in direct sales since 2006. Currently Owner and CEO of Jewel Sanitary Napkins LLC.

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What inspired your entrepreneurial journey

Having a desire to be free with my time and the endless pursuit of leaving a legacy for my wife and kids because none was left for my siblings and I.

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Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

Rejection from family and peers. Along with the deadly darts of betrayal and character asassination.

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Did you ever consider giving up? Where did you get the motivation to continue through your challenges? What sustains your drive?

 Never thought of quitting, cried many tears of when victory would manifest but never wanted to quit. My wife and kids are my motivation. I have a 28 year old son with Cerebral Palsy and 3 daughters. When I look in their eyes daily, failure is not an option. Networking with like minded, successful people is something I constantly drill home to the up and coming entrepreneurs that we mentor. It helps your success curve at an exponential rate.

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what should we know? What do you do best? What sets you apart from the competition?

We are an African American owned company that has a mission and awareness campaign educating females on the damaging effect of tampons, sanitary napkins and panty liners. We don't just highlight the problem we also created the solution. With our Nobel Prize material, Graphene infused products. Casting vision and connecting with the consumer is where I am best served. What sets us apart is our demonstrations of our products. We don't just tell why our products are superior, we show you.

When did you realize entrepreneurship was right for you‍

When I was 21 years old and made a decision to walk away from a promising military career.

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What are your future business goals

To be a $1 Billion per year company within the next 5 years

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Generating new business, increasing your profits, or at least maintaining your financial stability can be challenging during good times, even more so during turbulent times. Can you share some of the strategies you use to keep forging ahead and not lose growth traction during a difficult economy?

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We have been growing at an amazing rate. We currently have 14 employees and 3 vendors on our payroll. We didn't have to lay anyone off in fact we have been giving out bonuses. Why? Because we made a decision to do business in the necessity realm and as African Americans we don't focus on that aspect of business. We tend to gravitate to what's hot, trendy, cute and acceptable rather than what's necessary. Food, water, electricity and sanitary napkins are necessary. When you have created a product that keep females comfortable and dry during that time of month. The world is yours!

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life

Every seed of adversary, carries an equivalent seed of success". I had 3 other partners in a previous sanitary and panty liner company. They decided to merge our company with another company that I objected to and as I suspected, the merger failed. It then left us to rebuild our empire from scratch but on our own this time. Turned out to be the best and biggest blessing of my business career.

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How can our readers further follow your work?

Our campaign website is www.jfmj.org, product website is www.reignpads.com. We just started social media 3 weeks ago twitter, Facebook and IG is @reignpads.